Deindividuation Theory of Aggression - Psycho School.

Define deindividuation theory Lost sense of individual identity which lowers levels of self-evaluation and concerns for others Describe the process of deindividuation Anonymity removes the conformity to social norms as in a crowd, you are non-identifiable, so behaviour changes.

Deindividuation is the idea that, when in groups, people act differently than they would as individuals. Because of the anonymity that groups provide, psychologists have found that people can even act in impulsive or antisocial ways when they're part of a crowd.

This is called deindividuation theory. In addition there are a number of other theories such as cue arousal theory, desensitisation, disinhibition, excitation transfer theory, relative deprivation theory and social constructionism which have sought to explain aggression in social psychological terms of reference. SOCIAL LEARNING THEORY.

C1: This supports the theory of deindividuation as an explanation of aggression since when these children were in a larger group and would have developed a collective mind, they would have a reduced fear of negative evaluation, and were more likely to be antisocial.

Deindividuation is caused by a reduction in objective self-awareness, and factors that can reduce self-awareness (e.g., anonymity or being in a group) can bring about deindividuation. Under conditions of deindividuation, attention is therefore drawn away from the self, and people are less capable of monitoring their behaviour in relation to internal norms and standards.

Deindividuation - Deindividuation - Group norms: Although factors such as anonymity are widely held to increase antisocial behaviour and aggression, not all research findings support that view. Zimbardo found that soldiers gave electric shocks of shorter duration when they were deindividuated in the style of clothing he used in his earlier study.

Deindividuation is a characteristic of the individual in the crowd. It is a psychological state of decreased self-evaluation, causing antinormative and disinhibited behavior. The impact of deindividuation theory in science and society (especially twentieth-century politics) makes it one of social science's more influential contributions.

The social identity model suggests a more conscious and socially regulated process whereas deindividuation theory implies an unconscious or unregulated process. The results showed that what directly affects norm formation is the density of stimulus, that is, the amount of aggression received from others and of others' escape activity divided by group size.

Deindividuation and Antinormative Behavior: A Meta-Analysis Tom Postmes and Russell Spears University of Amsterdam A meta-analytic integration reviews evidence for deindividuation theory as an explanation of collec- tive and antinormative behavior. Deindividuation theories propose a subjective deindividuated state.

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The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.

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